Los Angeles tourism & convention board
Agency
Rosewood Creative
Role
Strategist
Community Manager
Content Creator
The Task
Maintain engagement across key channels including Instagram, Twitter, and Facebook.
Develop and grow @discoverla TikTok presence and following through organic and curated content.
objectives
Engagement
Channel Growth
Key Contributions
Owned and led the account as a community manager and ran point on client communications and account management.
Built a process document to database sourced content, copy, and streamline client feedback and approvals.
Sourced over 60 pieces of UGC content and delivered supplementary social copy on a monthly cadence.
Produced “LA’s Best Rooftops” content series which garnered 2.1 million views on Reels.
Drove more than 1000% follower growth on TikTok through organic content.