I’ve always been ✨ chronically online ✨.

It was the summer before I started high school I was obsessed with One Direction. I was a Harry girl. My friends and I made a Facebook page to share 1D pics and memes with each other when we weren’t hanging out. Turns out, we weren’t the only ones seeing our posts and we were reaching other Directioners from all corners of the world. My friends stopped posting after the summer, but I started noticing that pictures of Harry and Niall were driving more engagement than YouTube links from 1D’s VMA appearance… and accidentally built a strategy. Six months later, my One Direction Facebook page had nearly 50,000 likes.

Being chronically online has allowed me to connect with so many sub-communities on the Internet. And these sub-communities tie together to impact the greater culture. 14-year-old Sadia grew up to be a strategist and social media manager. With three years of experience at agencies and as a freelancer under my belt, I’ve worked with household brands such as Apple Music, Beats by Dre, and Lionsgate to industry leaders such as the Los Angeles Tourism Board and Upwork to fast-growing startups such as Hue to help build communities and create content that resonates with communities across intersections.

My interests are diverse and my work reflects that. But I’m ready to collaborate with agencies, brands, and creatives to uncover cultural insights and drive action-based results. If you love One Direction or are obsessed with uncovering inside jokes across different sub-communities, let’s make some magic together. Hit me up to learn more.